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Digital & Content Marketing

The web is fiercely competitive and there’s a lot of noise making it difficult to get noticed. Our digital and content marketing campaigns are all about creating quality content users love interacting with. If users love it, they’ll share it and link to it – giving your brand brilliant exposure and ranking you highly on search engines.

What is SEO?

SEO, or search engine optimisation, incorporates a range of on-site and off-site activity to drive more business leads from search engines. We build and plan the best strategy to help your website rank high on Google using competitor analysis, detailed link research and creation and curation of quality content (also known as content marketing).

The SEO process combines both technical and creative processes to drive relevant visitors to your website. Through a bespoke combination of SEO techniques appropriate to your business type, we guarantee a rise in Google rankings that has seen our clients go to the first page of Google within a matter of weeks. Given that around 80% of users never venture off the first page when searching on Google, being at the top really counts.

How can you help my business master SEO?

SEO requires a significant time investment. Like all of our projects, we start with a look at the facts and figures and devise a unique plan specific to your business needs.

With access to your existing analytics and using the latest SEO tools, we will identify the most valuable keywords and phrases that your potential customers are using to search for the products and services your business provides and help you to target those keywords specifically.

Your bespoke SEO plan may include:

  • On-site optimisation – making changes to content and technical aspects of your website so that those pages are recognised by Google
  • Off-site activity – reaching out to other websites and blogs to build valuable relationships and backlinks
  • Paid search – recognising and exploiting opportunities to directly target valuable search terms
  • Retargeting – capturing valuable data from your website users to market to them directly online and convert browsers into customers

Each month we will send you a report to show you how our work has improved your rankings and how this has impacted on your page views and conversions. If you have any questions, we’re always on hand to answer them.

You want your investment in digital to be a success and generate a nice healthy return. In order to make the most of your digital presence as well as adding to your brand’s reputation it’s important to think about your digital strategy and how it’s going to get you impressive results.
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